As you can see from the photo on the right, Rod Stewart happened to pop in to the Mustard Seed the other day - on his way to Wembley (I think he may have been lost).
"This shop rocks man - Yeah! " he throated - in his characteristically gravelly voice.
"Did you know that Sinepiseemned is the Estonian for Mustard Seed? "
"Did you know that Sinepiseemned is the Estonian for Mustard Seed? "
I didn't.
"And this stuff is good enough to eat!" - he said, picking up a bottle of the new Guatamalan squeezy honey. "Perfect for porridge! "
I agreed.
"I see you have a SALE on? Need a hand to shift the merchandise? " he grated.
Well - rather tentatively - I suggested he might like to write a song that we could perhaps use in our marketing.
His reaction was pure Rod.
" Yeah man - Wembley can wait! Your SALE comes first! "
Five minutes later - on the inside of a beautiful handmade hand-embroidered Bangladeshi humming bird card - Rod had penned the following oddly familiar verse :
SINEPISEEMNED SALE
We are Saling , We are Saling
Fairly Trading, From cross the Sea,
We are trading , with poor farmers,
To release them, from poverty!
And then - right there - he picked up his air guitar - and launched into song. Fantastic! Especially the solo guitar work .
"That could be a hit - possibly " I said carefully .
"Or - would it work better in Estonian?" he replied - extracting another handful of gravel from the back of his throat. "By the way - D'you need your driveway doing?"
At which point, his stretch limo took out another bollard whilst trying to negotiate the right hand turn round the marketplace.

Yes - as Rod played so beautifully on his air guitar (you had to be there) it's SALE time at the Sinepiseemned!
So - to cut a long email short - Pop in to the Sinepiseemned to P-P-P-Pick up a Penguin (well - blue elephant that looks a bit like a penguin anyway ) .
And there's lots & lots & lots lots & lots & lots of other BEAUTIFUL items reduced! (For the vegetarians amongst us, some of them aren't even animals ) .
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"And did you know that trawets dor is Rod Stewart backwards ? " - Rod asked on his way out.
I didn't.
But I do now.
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