So - are motorists giving blondes a wider berth because they think they're rubbish cyclists?
Whatever the reason, the Mustard Seed will shortly be broadening out its Fair-Trade offerings with a range of Fair-Hair products that tackle this safety issue head on - so to speak.
The wide boy on the right is sure to be given a wide berth as he tests out our new safety helmet.
Its not a new idea. As you can see, the fair-haired Viking cyclist on the left can even lock horns with other road users if they get too close.
But that's not all. Helmets also cause Helmet Hair :- that "wild coiffure" look that bedevils helmet wearers when they take their headgear off.
I mean - do you really want to look like this?
Luckily, the solution is quite simple.
Shave your head.
But - hang on! People actually LIKE having hair. Fair or otherwise.
For that reason, the Mustard Seed Helmets will have HAIR incorporated into their structure. Which means that as long as you keep your helmet on, then no one needs to know that you're a slaphead.
Here's a selection from the new catalogue:
And a few being modelled :
Finally, there IS also another solution to Helmet Hair, and one that is also available from the Mustard Seed. The gentleman below is demonstrating how you can use the contents of a couple of boxes of exotic-fruit geo-muesli wrapped in cloth to keep your hair beautifully in place under your helmet:
Not too sure what to do about his Helmet beard though.