It's a fowl business all right.
We're talking about Force fed chocolate chickens squeezed into cages no bigger than the queen's handbag, their crops stuffed with sugar and cocoa that isn't even fair-trade.
Not fair trade? You mean - the sugar & cocoa farmers (chocolate-coloured rather than made of chocolate) are paid as little as possible for their crops?
And all because we want eggs that go cheap (eggs that go chirp are different; they're the fertilized ones) .
So -- both crops need our urgent action; the chocolate chicken crops and the farmers' crops. And we can't leave it to those po-faced pen-pushers in Brussels - it's up to us.
Buy your Easter eggs from the Mustard Seed.
Here's a photo. This is how we treat our chocolate chickens. No force feeding, good pension plans, the lot. They do the pushing, not us.
They're fed only the very best FAIRTRADE sugar and cocoa, which means that those chocolate-coloured farmers also get a fair deal .
And it means that the lovingly produced wonderful eggs from these happy chickens are just deliciously ambrosial - with those heady deep chocolatey aromas that you only associate with the very best Belgian chocolatiers (yes - Brussels is good for something then) .
That's not all. Quoting from the Real Easter Egg packaging: This is a milk chocolate egg that celebrates the real meaning of Easter. For every egg you buy, 15p is donated to Traidcraft Exchange to help small-scale farmers and producers in the developing world gain the knowledge and experience to trade their way out of poverty.
But - because we don't use artificial lights to fool the chickens into thinking its daylight when it's not - there are of course less of these beautiful eggs produced. This does mean that they're in short supply.
So - yoking apart - take the eggsperts' advice and scramble down to the Mustard Seed to shell out on a clutch of these crackingly eggsquisite Easter Feasters.